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Category Archive for "Online Tools"

Ask before you leap into social media.

eoink
Online Tools, social networking, Strategy
No Comments

One of things I hear a lot from students on the Online PR course module that I deliver, especially those who are doing internships, is the dictum from management to sort out their social media.  When I dig a bit…

Early adopters wanted. Fund your project for free.

eoink
Online Tools, Social Fundraising, social networking
No Comments

In the current economic climate fundraising is top of mind for all clubs, schools and non charity associations. Most are manned by voluntary staff who try to squeeze in raising funds while juggling work and family commitments but are all…

Are comments the cheap semantic analysis?

eoink
Online PR, Online Reputation Management, Online Tools, ORM, Public Relations, social networking, Twitter, Uncategorized
No Comments

Public relations or media campaigns have always been difficult to measure and the subject of much debate on what should be measured and how. Most of the time the processes used have tended to be very crude.  Some organisations just…

Nice use of QR Codes

eoink
Online PR, Online Tools, QR Codes
1 Comment

I had an issue a while ago trying to view a QR code on a business card I received but an interesting discussion on the For Immediate Release podcast and an invite I received to the adgrad Winner of the RTE copywriting…

Quick peep inside Google Goggles

eoink
Online Tools, social networking, Uncategorized
2 Comments

When Google Goggles was announced some time ago it was not available in Ireland and my phone did not support it, so I promptly forgot about it.  I upgraded the phone a while ago but only stumbled on Google Goggles…

Can you automate PR?

eoink
Online Tools, Public Relations, Uncategorized
1 Comment

I wrote a while ago about new distribution services that were launched in Ireland mainly aimed at auotmating the distribution of press releases to media and others.  Generally they range from posting press releases on a press release portal of sorts…

3D image technology give lift to photography.

eoink
Online Tools, social networking
No Comments

PR companies generate a lot of really good photography from media launches to product launch shots.  Normally they are only distributed to the media and remain on file server until someone requests them which is a shame given the relatively…

Augmented Reality

eoink
Augmented reality, Online Tools
1 Comment

Finally managed to play around with the augmented reality tool that has been doing the rounds.  Basically you need a web cam, log on to GE Augmented Reality site and print out the image below. Depending on the selection you pick, there…

Twitter Check List

eoink
Online Tools, Twitter
3 Comments

The IIA managed to get a bumper crowd out last week to its Congress in the Crown Plaze Hotel in Santry.  This year the Congress was followed immediately by the awards which made it a long day but gave a much more…

What is your online reputation number?

eoink
LinkedIn, Online Reputation Management, Online Tools, ORM, Public Relations, social networking, Twitter, Uncategorized
3 Comments

How influential someone is in PR has alway been a bit foggy to say the least.  It is easy to claim you are influential but proof has normally been in the form of being able to open doors or hidden in…

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Congregation

Congregation logo
Thought leaders from around the country and abroad will be descending on Cong, Co Mayo from Nov 23-25th, 2018 to discuss this years theme of 'Ideas".

Download the free eBook from 2014-2017 and find out details for #cong18 Congregation.

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