Category Archive for "Online PR"
So its all about the money. Top 2015 Predictions.
One of the phrases from last nights OMiG event in Galway last night that has stuck in my mind is one by Sean Earley from New Slang “If its not worth spending money on, its not worth posting” Ever since…
Data Driven Journalism. Watch out PR.
The formal launch of the Irish Times data section last week unveils an interesting emerging picture in the world of data driven journalism. Social media and Twitter in particular have been very fertile grounds for journalists but the pure volume…
The New Rules of Marketing and PR. #book I read
I felt my head nodding a lot as I read David Meerman Scott’s updated ‘The New Rules of Marketing and PR” which has been on my reading list for a long time. Updating a book of this nature can be…
Prepare for the worst. #SocialCrisis 3
One of the main things I have observed from being involved in numerous crisis is that in the heat of a crisis the quality of thinking is generally reduced, the ability to make decisions becomes paralysed and common sense gets…
Social Crisis Attributes. SocialCrisis #1
Social media crisis are all the rage. Nothing drives sharing faster through the social-verse than a company or individual falling flat on their face. The shock for most companies is the speed that it unfolds, the paralytic effect it has on…
