Category Archive for "Marketing"

Book cover of the New Rules of Marketing and PR

The New Rules of Marketing and PR. #book I read

I felt my head nodding a lot as I read David Meerman Scott’s updated ‘The New Rules of Marketing and PR” which has been on my reading list for a long time. Updating a book of this nature can be…

Good to be aware of information days.

I am always amazed at the large amount of awareness days and weeks that pop up on the annual calendar. Some are established and have significant budget behind them while some appear very opportunistic. In general they are designed to…