Image courtesy of News Access

Will Data Kill the PR Star.

  Last week I chaired a low key session with the PRII on the topic of Data Driven Journalism that ended on a more positive note than I had expected.  Some very pragmatic pointers from the session and although its not…

Image courtesy of News Access

Will Data Kill the PR Star.

  Last week I chaired a low key session with the PRII on the topic of Data Driven Journalism that ended on a more positive note than I had expected.  Some very pragmatic pointers from the session and although its not…

Its all about the money

So its all about the money. Top 2015 Predictions.

One of the phrases from last nights OMiG event in Galway last night that has stuck in my mind is one by Sean Earley from New Slang  “If its not worth spending money on, its not worth posting” Ever since…

Judging Awards

You learn a lot by judging.

  Strange things can happen once you have been asked to judge something. As a learning opportunity it cannot be matched. Today I spotted the tweet looking for judges for the SME awards  run by Damien Mulley. From previous experience…

Data Driven Journalism. Watch out PR.

  The formal launch of the Irish Times data section last week unveils an interesting emerging picture in the world of data driven journalism. Social media and Twitter in particular have been very fertile grounds for journalists but the pure volume…

Book cover of the New Rules of Marketing and PR

The New Rules of Marketing and PR. #book I read

I felt my head nodding a lot as I read David Meerman Scott’s updated ‘The New Rules of Marketing and PR” which has been on my reading list for a long time. Updating a book of this nature can be…

Online Book Club Anyone?

I have finally managed to get back to my reading list and really enjoying physical books again.  I recently finished Paul Adam’s book Grouped.  This book is now likely to gather dust regardless of my intention of using it as…

Paul Adams, Grouped

Books I Read #4. Grouped by Paul Adams

Despite all  the leaps in technology we are still complex social creatures and an solid in-depth understanding of psychology rather than technology will define the winners in marketing and business.  Paul Adam’s book ‘Grouped’ is a surprisingly short read (it…

Congregation logo

Insights from 57 social media experts.

I have been a bit neglectful of the blog in recent times but I promise I have been busy elsewhere online. At the end of last year year I had the pleasure of organising a social media ‘unconference’ called Congregation.ie….

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This Post Looks Beautiful even with Long Interesting Title

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