Book cover of the New Rules of Marketing and PR

The New Rules of Marketing and PR. #book I read

I felt my head nodding a lot as I read David Meerman Scott’s updated ‘The New Rules of Marketing and PR” which has been on my reading list for a long time. Updating a book of this nature can be…

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Book cover of the New Rules of Marketing and PR

The New Rules of Marketing and PR. #book I read

I felt my head nodding a lot as I read David Meerman Scott’s updated ‘The New Rules of Marketing and PR” which has been on my reading list for a long time. Updating a book of this nature can be…

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Online Book Club Anyone?

I have finally managed to get back to my reading list and really enjoying physical books again.  I recently finished Paul Adam’s book Grouped.  This book is now likely to gather dust regardless of my intention of using it as…

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Paul Adams, Grouped

Books I Read #4. Grouped by Paul Adams

Despite all  the leaps in technology we are still complex social creatures and an solid in-depth understanding of psychology rather than technology will define the winners in marketing and business.  Paul Adam’s book ‘Grouped’ is a surprisingly short read (it…

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Congregation logo

Insights from 57 social media experts.

I have been a bit neglectful of the blog in recent times but I promise I have been busy elsewhere online. At the end of last year year I had the pleasure of organising a social media ‘unconference’ called Congregation.ie….

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Photo credit: KROMKRATHOG. Freedigitalphotos.net

Prepare for the worst. #SocialCrisis 3

One of the main things I have observed from being involved in numerous crisis is that in the heat of a crisis the quality of thinking is generally reduced, the ability to make decisions becomes paralysed and common sense gets…

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Image courtesy of Stuart Miles/ FreeDigitalPhotos.net

Social Media Crisis come in all shapes and sizes. #SocialCrisis 2

Social media crisis come in all shapes and forms. As social media crisis are still pretty new they come in all shapes and forms and many companies are only discovering them the hard way as the stumble through them.  Instances…

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Social Media Crisis Characteristics

Social Crisis Attributes. SocialCrisis #1

Social media crisis are all the rage.  Nothing drives sharing faster through the social-verse than a company or individual falling flat on their face. The shock for most companies is the speed that it unfolds, the paralytic effect it has on…

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Know what liking a page means.

I gave you a nod – I did not invite you into my home.

I always think that a Facebook like is similar to a nod – a casual nod at that.  However likes are a serious business with Pennys topping the chart in Ireland at almost 376,000 likes quickly followed by Lidl with…

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social media questions.

Ask before you leap into social media.

One of things I hear a lot from students on the Online PR course module that I deliver, especially those who are doing internships, is the dictum from management to sort out their social media.  When I dig a bit…

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Does my logo look big in this? Sizing your images for social media.

One of the things I notice a lot with company pages on Facebook and other social media sites is the poor resizing of logos and other images so they appear correctly.  Logos unfortunately comes in lots of sizes and unless…

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