Its all about the money

So its all about the money. Top 2015 Predictions.

One of the phrases from last nights OMiG event in Galway last night that has stuck in my mind is one by Sean Earley from New Slang  “If its not worth spending money on, its not worth posting” Ever since…

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Its all about the money

So its all about the money. Top 2015 Predictions.

One of the phrases from last nights OMiG event in Galway last night that has stuck in my mind is one by Sean Earley from New Slang  “If its not worth spending money on, its not worth posting” Ever since…

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Judging Awards

You learn a lot by judging.

  Strange things can happen once you have been asked to judge something. As a learning opportunity it cannot be matched. Today I spotted the tweet looking for judges for the SME awards  run by Damien Mulley. From previous experience…

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Data Driven Journalism. Watch out PR.

  The formal launch of the Irish Times data section last week unveils an interesting emerging picture in the world of data driven journalism. Social media and Twitter in particular have been very fertile grounds for journalists but the pure volume…

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Book cover of the New Rules of Marketing and PR

The New Rules of Marketing and PR. #book I read

I felt my head nodding a lot as I read David Meerman Scott’s updated ‘The New Rules of Marketing and PR” which has been on my reading list for a long time. Updating a book of this nature can be…

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Online Book Club Anyone?

I have finally managed to get back to my reading list and really enjoying physical books again.  I recently finished Paul Adam’s book Grouped.  This book is now likely to gather dust regardless of my intention of using it as…

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Paul Adams, Grouped

Books I Read #4. Grouped by Paul Adams

Despite all  the leaps in technology we are still complex social creatures and an solid in-depth understanding of psychology rather than technology will define the winners in marketing and business.  Paul Adam’s book ‘Grouped’ is a surprisingly short read (it…

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Congregation logo

Insights from 57 social media experts.

I have been a bit neglectful of the blog in recent times but I promise I have been busy elsewhere online. At the end of last year year I had the pleasure of organising a social media ‘unconference’ called Congregation.ie….

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Photo credit: KROMKRATHOG. Freedigitalphotos.net

Prepare for the worst. #SocialCrisis 3

One of the main things I have observed from being involved in numerous crisis is that in the heat of a crisis the quality of thinking is generally reduced, the ability to make decisions becomes paralysed and common sense gets…

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Image courtesy of Stuart Miles/ FreeDigitalPhotos.net

Social Media Crisis come in all shapes and sizes. #SocialCrisis 2

Social media crisis come in all shapes and forms. As social media crisis are still pretty new they come in all shapes and forms and many companies are only discovering them the hard way as the stumble through them.  Instances…

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Social Media Crisis Characteristics

Social Crisis Attributes. SocialCrisis #1

Social media crisis are all the rage.  Nothing drives sharing faster through the social-verse than a company or individual falling flat on their face. The shock for most companies is the speed that it unfolds, the paralytic effect it has on…

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