Category Archive for "Online Tools"

Nice tool for checking the strength of your message

I have stumbled on lots of online tools that are interesting but trying to find an application for them in PR is sometimes a struggle.  Twitter Mosaic for example is a nice tool but does not have huge amount of…

Online PR Distribution Debate Opened Up Again?

The launch of a new press release distribution service called PR Zone is likely to open up the debate about public relations companies using online distribution services once again. The PR industry has been slow enough to embrace these type services…

Are we facing online newspaper subscriptions again?

Siobhan O’Connell wrote an interesting piece in the yesterdays Irish Times about how newspapers need to make online content profitable.  One of the things I took from it was that broadsheets are losing readership numbers to tabloids which would appear…

Obama Online – Was it really that easy?

Joe Rospars from Blue State Digital presented a quick overview in the Camden Court Hotel on Wednesday 25th on how online media helped win the US presidential election.  The alert for the bloggers orientated session was hastily sent out and got…

UK Digital Brands Coming to Ireland

Net imperative ran an interesting event this week in Guinness Storehouse.  It was a pretty full house, wide range of understanding amongst the attendees, had a good line up and strangely enough was free.  Perhaps Piaras was right about the future…

What you were doing yesterday might damage what you are doing today

Trevor Holmes kindly pointed out to me that my ‘What I’m doing’ message on Linked In was out of date.  My message was that I was busy pitching, which was true at the time, but looked very odd when I…

Some likely changes to the PR industry!

I started this post as ‘the Future of PR companies’ but it was too broad and looked like an enormous post so I have distilled to some observations. The public relations industry is posed to change enormously and at the…

Will the Arts lead the Web 2.0 Wave?

The Arts Council ran a thought provoking conference yesterday in Dublin Castle entitled New Media New Audience.  The attendees ranged from small theatrical organisations to service providers.  It was positioned as a thought platform but the organisation went beyond that…

Building Applications in Facebook

Facebook offers a great medium for building relevant applications and is one of the reasons that it has maintained its current numbers of subscribers. We have built an application called Get Creative which is a database of Public Relations, Marketing…

People Searching Just Got Easier

Recently there has been a number of articles about HR people using Google and the Search Engines for screening of candidates and the more worring threat of identity thieft.  Paul Taylor in the FT wrote a interesting article today that discussed two…