Posts Tagged "PR"

Will Data Kill the PR Star.

  Last week I chaired a low key session with the PRII on the topic of Data Driven Journalism that ended on a more positive note than I had expected.  Some very pragmatic pointers from the session and although its not…

Data Driven Journalism. Watch out PR.

  The formal launch of the Irish Times data section last week unveils an interesting emerging picture in the world of data driven journalism. Social media and Twitter in particular have been very fertile grounds for journalists but the pure volume…

Book cover of the New Rules of Marketing and PR

The New Rules of Marketing and PR. #book I read

I felt my head nodding a lot as I read David Meerman Scott’s updated ‘The New Rules of Marketing and PR” which has been on my reading list for a long time. Updating a book of this nature can be…

Should PR Own Social Media?

On the 19th of February I have the pleasure of chairing a session organised by the PRII Entitled Should PR Own Social Media? Normally these type sessions can tend to a self supporting and predictable with little dissent.  However this…

What happens when social media really takes off.

I am surprised that the launch of Microsofts Kinect, the long expected arrival of internet TVs by year end and the never ending expansion of cloud based services has not generated more debate about the potential impact on PR and social media. In…

3D image technology give lift to photography.

PR companies generate a lot of really good photography from media launches to product launch shots.  Normally they are only distributed to the media and remain on file server until someone requests them which is a shame given the relatively…

What is your online reputation number?

How influential someone is in PR has alway been a bit foggy to say the least.  It is easy to claim you are influential but proof has normally been in the form of being able to open doors or hidden in…

Nice tool for checking the strength of your message

I have stumbled on lots of online tools that are interesting but trying to find an application for them in PR is sometimes a struggle.  Twitter Mosaic for example is a nice tool but does not have huge amount of…

Online PR Distribution Debate Opened Up Again?

The launch of a new press release distribution service called PR Zone is likely to open up the debate about public relations companies using online distribution services once again. The PR industry has been slow enough to embrace these type services…

Are we facing online newspaper subscriptions again?

Siobhan O’Connell wrote an interesting piece in the yesterdays Irish Times about how newspapers need to make online content profitable.  One of the things I took from it was that broadsheets are losing readership numbers to tabloids which would appear…