Category Archive for "social networking"

What is your online reputation number?

How influential someone is in PR has alway been a bit foggy to say the least.  It is easy to claim you are influential but proof has normally been in the form of being able to open doors or hidden in…

How much time does social media take?

The IIA Social Media Working Group (disclosure – I am a member of this group) produced a white paper on blogging and launched it at a well attended breakfast last week.   Brendan Hughes, eCommerce manager with FBD, Michelle Daly, Paddy Power…

Obama Online – Was it really that easy?

Joe Rospars from Blue State Digital presented a quick overview in the Camden Court Hotel on Wednesday 25th on how online media helped win the US presidential election.  The alert for the bloggers orientated session was hastily sent out and got…

What you were doing yesterday might damage what you are doing today

Trevor Holmes kindly pointed out to me that my ‘What I’m doing’ message on Linked In was out of date.  My message was that I was busy pitching, which was true at the time, but looked very odd when I…

Some likely changes to the PR industry!

I started this post as ‘the Future of PR companies’ but it was too broad and looked like an enormous post so I have distilled to some observations. The public relations industry is posed to change enormously and at the…

Recession impact on ORM

At a recent meeting someone shared a short story with me that brought up how the recession and people having a lot of time and possible greviences on their minds could create real Online Reputation Management issues. In this instance the founder…

Will the Arts lead the Web 2.0 Wave?

The Arts Council ran a thought provoking conference yesterday in Dublin Castle entitled New Media New Audience.  The attendees ranged from small theatrical organisations to service providers.  It was positioned as a thought platform but the organisation went beyond that…

The Business case for Social Media

The IIA Social Media working group recently organised an afternoon session with Neville Hobson entitled The Business Case for Social Media.  The session was well chaired by Brendan Hughes and viewed remotely by students of the Tipperary Institute courtesy of Bernie Goldbach.  Neville has…

RTE taking on Bebo

The Examiner ran a piece on RTEs plan to run Aisling’s Diary, a three minute “Snack TV” soap aimed at teenagers.  Its almost a Bebo in reverse.  Bebo started Sophies Diary online and are now looking to the major tv stations…

Failte Ireland Embraces Social Networking

Congrats to Failte Ireland who are in the final stages of awarding a social networking tender. Building a series of Bebo profiles, a game and support website the initiative aims to promote a career in hospitality. Great to see government…