Recession impact on ORM
At a recent meeting someone shared a short story with me that brought up how the recession and people having a lot of time and possible greviences on their minds could create real Online Reputation Management issues.
In this instance the founder of an Irish online social networking platform was targeted as another venture he was involved with had let people go. One employee who felt very aggrieved starting posting all over the platform with details of his case. It would appear he was very prolific and targeted any posts by the person themselves.
Before the proliferation this would not have been possible. People with a annoyance would have protested outside the company, possibly tried to place a story in some media outlet, which would have been vetted to a limited degree.
This has all changed. People using the web to air greviences is nothing new but this is likely to get worse as the number of people being let go increases massively meaning you have technically literate people with plenty of time on their hand and perfect outlets to complain. As people have shared their contact lists through Facebook, Wink, Spock and LinkedIn in it has never been easier to gain access to someones network and track them.
Thomas Brunchard has blogged on the topic of ORM in the past. Decision is always a judgement call and sorting out the issue off line is best with threatened legal action being one of the worst way to response.
Of more concern is the number of people who may not be aware of the damage being done as online monitoring is not on their agenda.