Posts Tagged "Public Relations"

Should PR Own Social Media?

On the 19th of February I have the pleasure of chairing a session organised by the PRII Entitled Should PR Own Social Media? Normally these type sessions can tend to a self supporting and predictable with little dissent.  However this…

Are comments the cheap semantic analysis?

Public relations or media campaigns have always been difficult to measure and the subject of much debate on what should be measured and how. Most of the time the processes used have tended to be very crude.  Some organisations just…

What happens when social media really takes off.

I am surprised that the launch of Microsofts Kinect, the long expected arrival of internet TVs by year end and the never ending expansion of cloud based services has not generated more debate about the potential impact on PR and social media. In…

Some tips for SME product launching

I was asked to give some tips for an article in the Sunday Times SME section on how to launch a product to maximum effect. Naturally my contribution was only a small part of the article but I thought some…

Start Stop and Social Media

I started this post a number of weeks ago.  In retrospect it should really have been two separate posts which it will now be but instead of posting it, I let it lie in my drafts folder until I ‘had time’…

Can you automate PR?

I wrote a while ago about new distribution services that were launched in Ireland mainly aimed at auotmating the distribution of press releases to media and others.  Generally they range from posting press releases on a press release portal of sorts…

3D image technology give lift to photography.

PR companies generate a lot of really good photography from media launches to product launch shots.  Normally they are only distributed to the media and remain on file server until someone requests them which is a shame given the relatively…

What is your online reputation number?

How influential someone is in PR has alway been a bit foggy to say the least.  It is easy to claim you are influential but proof has normally been in the form of being able to open doors or hidden in…

Nice tool for checking the strength of your message

I have stumbled on lots of online tools that are interesting but trying to find an application for them in PR is sometimes a struggle.  Twitter Mosaic for example is a nice tool but does not have huge amount of…

Online PR Distribution Debate Opened Up Again?

The launch of a new press release distribution service called PR Zone is likely to open up the debate about public relations companies using online distribution services once again. The PR industry has been slow enough to embrace these type services…