Category Archive for "Uncategorized"

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Should PR Own Social Media?

On the 19th of February I have the pleasure of chairing a session organised by the PRII Entitled Should PR Own Social Media? Normally these type sessions can tend to a self supporting and predictable with little dissent.  However this…

Are you passionate about a cause but cannot raise the money?

Since we changed focus on the start up I cofounded (www.knudger.com) at the Dublin Web Summit from an individual focus to fundraising for clubs, associations and charities, the funding gap for these organisations has become even more evident. Many over…

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Longford Town Christmas 12/12/12 Campaign

Longford Chamber of Commerce have launched a really interesting initiative called 12/12/12 to help encourage people to shop in the town on the 12 of December 2012.  They have organised for retailers in the town to offer special discounts on…

A year later and finally a product.

What a year since I left the PR industry to set up a start up with a web developer. Multiple test platforms, revisions of business plans, financial spreadsheets, revenue modelling, investor presentations, navigating the support maze, pivots and all the…

Roll the trucks! It’s time to Digitise the Nation

http://is.gd/sFSfq3 If you are running a big event this year it would be well worth contacting the IIA (www.iia.ie) to see if they can include it on the schedule for its Digitise the Nation roadshow. Great to see www.bonkers.ie as…

Are comments the cheap semantic analysis?

Public relations or media campaigns have always been difficult to measure and the subject of much debate on what should be measured and how. Most of the time the processes used have tended to be very crude.  Some organisations just…

The curious case of the CV and the missing social media sites.

Not long ago I spoke to some education course directors about the skills we would like to see from students as they enter the communications industry.  One of the areas that was discussed was the inclusion of blogging and other…

How quickly things change.

I was browsing through old presentations I had done on Twitter and an article I co-authored with Andrew Lovatt from RedMoon Media for In Business and it made me realise how quickly things change and act as constant distractions. I…