How quickly things change.
I was browsing through old presentations I had done on Twitter and an article I co-authored with Andrew Lovatt from RedMoon Media for In Business and it made me realise how quickly things change and act as constant distractions.
I delivered the course below last year
Twitter for business
View more presentations from Eoin Kennedy.
I checked Twitter the night before the course and canned most of the presentation. After going through all the features I went live to gasps from everyone on the course as Twitter looked completely different, having changed over night. This only served to cement the feeling for some people that social media is too ever changing for them. These constant changes can be a real distraction as we need to keep on top of them but are they really the most important aspect. The story telling and listening elements are still among the most important elements but macro trends are also very useful especially when there is a temptation to constantly follow the bright shiny changing platforms.
I am slowly working my way through Don Tapscotts book “Grown Up Digital”. He identifies 8 norms amongst digital natives (dying term) which remain constant in a world of change. I will post a full review of them when I finish but whats most interesting about them is how he weaves them into every aspect of life from college, being marketing to and work. The books is well worth a quick read. The 8 norms are:
•Freedom.
•Customize Everything.
•Scrutinize Everything.
•Integrity & Openness.
•Entertainment & Play.
•Collaboration.
•Innovation.
•Speed
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