Posts Tagged "online media"

Could Augmented Reality Be the Answer To Newspaper Woes

Newspaper readership and the ability to translate younger readers into future buyers is a real tricky one for Irish media.  The online habits of younger readers are well documented and last weeks announcement that the online had overtaken TV and other media forms…

Are we facing online newspaper subscriptions again?

Siobhan O’Connell wrote an interesting piece in the yesterdays Irish Times about how newspapers need to make online content profitable.  One of the things I took from it was that broadsheets are losing readership numbers to tabloids which would appear…