Archive for August, 2010

What happens when social media really takes off.

I am surprised that the launch of Microsofts Kinect, the long expected arrival of internet TVs by year end and the never ending expansion of cloud based services has not generated more debate about the potential impact on PR and social media. In…

Some tips for SME product launching

I was asked to give some tips for an article in the Sunday Times SME section on how to launch a product to maximum effect. Naturally my contribution was only a small part of the article but I thought some…