Product Testing for the Brave
I signed up for Fuel My Blog a good while ago and effectively forgot about it until I received an alert from them on Friday for product reviewing. The site is offering a new service where they build a profile database of bloggers, get a pile of product to review and then match the two (amongst other initiatives to help create more value and stickiness for your blog). You dont get paid for the review but rather free stuff which this week ranges from
Some of the products already available to send out next week are multi-packs of delicious snack bars, a brand new range of razors, gifts, unique balloons..and many more..
Its an interesting concept and challenge for PR companies – do you turn your back on a potentially hiting a large audience in an easy to access manner or insist on the usual of interaction and “control” that helps to bring a good review through. From the initial look the companies providing the product get a reasonable amount of control over who reviews what so it could help to minimise the risk. The products currently on offer look like low value items which would make sense but if successful it could be an easy channel for bloggers to get increased respect as reviewers and access to product. From a company point of view it would appear that it has been pitched at getting feedback (as positive or negative reviews dont seem to matter) and could be a pre-launch initiative to enhance their product testing.
It should be interesting to see how many snack bars are reviewed outside of food blogs.