I always think that a Facebook like is similar to a nod – a casual nod at that. However likes are a serious business with Pennys topping the chart in Ireland at almost 376,000 likes quickly followed by Lidl with…
One of things I hear a lot from students on the Online PR course module that I deliver, especially those who are doing internships, is the dictum from management to sort out their social media. When I dig a bit…