Archive for April, 2009

Books I read – No. 1 – Ireland’s Burning

The Irish Times interview with James Lovelock gave me a nudge to finish the final chapter of RTE Paul Cunningham’s book called Ireland’s Burning.  James Lovelock is a world thinker on environmental issues and takes a very grim view of…

Nice tool for checking the strength of your message

I have stumbled on lots of online tools that are interesting but trying to find an application for them in PR is sometimes a struggle.  Twitter Mosaic for example is a nice tool but does not have huge amount of…

Social Media Emphasis on ORM at Search Marketing World 2009

Social Media engagement seemed to be the big winner at Search Marketing World this year.  The beauty and horror of these events is that you get to pick and choose the sections you can attend but invariably the ones you…