Archive for March, 2009

Online PR Distribution Debate Opened Up Again?

The launch of a new press release distribution service called PR Zone is likely to open up the debate about public relations companies using online distribution services once again. The PR industry has been slow enough to embrace these type services…

Social media – hot or not in 2009

Net Imperative ran an interesting story about the blocks to and attitudes towards social media.  The basis of the story was research was called out by Sapient Interactive.  Lack of understanding was predictably one of the main blockers to implementing campaigns but the good…

Are we facing online newspaper subscriptions again?

Siobhan O’Connell wrote an interesting piece in the yesterdays Irish Times about how newspapers need to make online content profitable.  One of the things I took from it was that broadsheets are losing readership numbers to tabloids which would appear…